Hello, I'm Tena!
I am a cultural anthropologist, a researcher, and an active advocate for sustainable and ethical fashion. My pronouns are she/her.
I was always a storyteller and an endlessly curious person. I never really stopped being that nerdy kid with a book in one hand and a pen to take notes in the other. For over 3 years, I have worked in the market, public, and digital research, learning about how the markets work, trends come, and the way brands communicate. It's an exciting world out there, but it is not enough for me to only study and observe.
I am a restless person and have been an activist and advocate for human rights for years.
In the meantime, I fell in love with the world of design, innovation, and creativity, also known as fashion. After a life-changing Skype call with Nasreen Sheikh, a former child worker in a garment factory, I decided that it's high time to invest my time and skills into making a change.
Questions people ask me...
What do you look for in brands?
Ethics come first. Is the brand treating everyone as partners? That includes people making, as well as people buying their products.
After this, I want to hear how are they actively reducing the environmental impact of their products. I don't believe that there's a perfectly sustainable brand but I am I'm looking for passion and commitment!
How do you work?
I highly value collaboration and good communication. I devote my full attention to every project and every client. I'm the person who will cheer for your brand and be there when you need advice. When you grow, I grow too!
While I offer one-time services (you can see a full list here), I prioritise creating a long-term relationship with the brands and businesses I partner with.
What are the topics you care about?
I am always looking for a way to introduce different perspectives into the sustainability narrative and opening a true discussion about fashion. I care about placing ethics at the centre.
Apart from this, I care about body positivity and mental health in fashion.
Where are you based?
I'm based in Brussels (Belgium) and am absolutely in love with that city, as my Instagram Stories will show you. However, I work with brands all over the world, mainly from the US and UK.
What's the cat's name?
There's a big chance that you'll see a kitty in my Stories or during our Zoom calls. Her name is Mitten the Kitten :)