Fashion Activist Writer Changing the Industry


Welcome to Thinking Threads

Hello, I'm Tena!

I'm a sustainable and ethical fashion writer, activist, and researcher. Both through my work fashion brands & my writing, I'm looking to challenge the way we think about clothes, style, ethics, and sustainability. Leaning on my background in Anthropology, I critically engage in conversations about the past, present, and the future of fashion industry.


My Services

I'm a sustainable and ethical fashion writer who works with small to medium-sized ethical brands. My goal is to help them change the industry one word at a time. I offer high-quality blog posts, articles, and marketing copywriting. I also consult with brands to help them define and reach their target audience.
I take my partnerships very seriously and only work with brands that align with my values. I look for independent brands that produce their own garments in an ethical and sustainable way.


Start the thread

Writing for your blog

Every business needs a good content. That means engaging, informative and well-researched articles adapted to your audience.

I offer exactly this. From personal and opinion-based, to educational and research deep articles, I help you find the right words.

Pull the threads


Need someone to revise your website or marketing text? Good.

Need someone who understands well your exact audience to revise or write your text? Well, now you're at the right place!
I can edit or (re)write any copy, from websites, emails to social media. 

Make the fabric

Content Strategy & Consulting

I will help you develop your blog and/or social media content strategy that works for you and your business.

I put my experience in the industry and qualitative research background to work to craft the right strategy.

Not ready to fully commit? I also offer individual consultations.

Fashion quote

Fashion has the capacity to translate between the individual and cultural and express one in the other. Fashion is important as a medium that responds to the social landscape but also constantly challenges the norms that shape it.



Tena is an absolute delight to work with - what started as a month trial session has now blossomed into a longer contract. Not only is she an amazing writer, she's also a great listener. She took her time to truly understand our brand to ensure her writing, and voice was aligned to our brand vision. She shows up with passion, enthusiasm, and a great work ethic everyday, and because of that we truly call her an LYV-ON team member!


Let's Talk!

Thanks for submitting!