Ethical Content Writer helping you make a change, one word at a time.


Welcome to Thinking Threads

Hello, I'm Tena!

I'm an anthropologist, activist, and ethical content writer. I work with small to medium ethical brands and businesses, helping them redefine the standards of their industry. While most of my clients are slow fashion brands, I also work with ethical tech companies, healthcare, and other industries.


Both through my work with fashion brands & my writing, I am also looking to challenge the way we think about clothes, style, ethics, and sustainability. Leaning on my background in Anthropology, I critically engage in conversations about the past, present, and the future of fashion industry.


My Services

I'm a sustainable and ethical fashion writer who works with small to medium-sized ethical brands. My job is to help them change the industry one word at a time. I offer high-quality blog posts, articles, and marketing copywriting. I also do consultancy around audience targeting and reach.
I take my partnerships very seriously and only work with brands that I can stand by. I look for independent brands that produce their own garments ethically and sustainably.


Start the thread

Writing for your blog

Every business needs good content. That means engaging, informative, and well-researched articles adapted to your audience.

I offer exactly this. From personal and opinion-based, to educational and research deep articles, I help you find the right words.

Pull the threads


Need someone to revise your website or marketing text? Good.

Need someone who understands well your exact audience to revise or write your text? Well, now you're at the right place!
I can edit or (re)write any copy, from websites, emails to social media. 

Make the fabric

Content Strategy & Consulting

I will help you develop your blog and/or social media content strategy that works for you and your business.

Using my experience in the industry and years of qualitative research, I will craft the right strategy.

Not ready to fully commit? I also offer individual consultations.

Fashion quote

Fashion has the capacity to translate between the individual and cultural and express one in the other. Fashion is important as a medium that responds to the social landscape but also constantly challenges the norms that shape it.



Tena is an absolute delight to work with - what started as a month trial session has now blossomed into a longer contract. Not only is she an amazing writer, she's also a great listener. She took her time to truly understand our brand to ensure her writing, and voice was aligned to our brand vision. She shows up with passion, enthusiasm, and a great work ethic everyday, and because of that we truly call her an LYV-ON team member!


Let's Talk!

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